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封面新闻 | 激发消费新动能 成都环贸ICD首秀精彩不断
2022-05-25Release

2022年,成都开面开启建设践行新发展理念的公园城市示范区,根据总体方案, “发展壮大多元消费业态,坚持高端化与大众化并重、快节奏与慢生活兼具提高商业繁荣度、消费舒适度、国际美誉度,打造国际消费中心城市”将是激发公园城市经济活力的重要环节。作为公园城市中的亮点和标杆,新商业全面承载了基本生活需求和品质消费需求。


5月20日,备受瞩目的由新鸿基地产、恒基兆业地产及九龙仓集团共同投资打造的环贸ICD试营业亮相,优质新增项目毋庸置疑将给市场带来新的商业画像。成都环贸ICD作为攀成钢商圈内的明星项目,在优质的入驻品牌及先进的运营管理实力基础上,将有力提升该区域的市场活力,推动区域内的消费升级。



从设计到体验 新鸿基地产商业西南首作以品质彰显实力


伴随近年来的迭代发展,尤其在疫情散点多发的新背景下,商业已不仅是单一的空间载体,而组合成为商圈、社区链接及城市规划的承载。在新语境下,商业的融合创新成为了重要命题,评判商业的维度也更为多元化。


作为新鸿基地产西南地区的商业首秀,精心打磨的成都环贸ICD在品质感、设计感及体验感方面都让人眼前一亮。项目整体由11万平方米体验式购物中心和1.8万平方米精致商业街组成,拥有gravity和Aedas等全球知名的六大建筑设计等机构的多方加持,建筑设计细节亮点颇多。值得一提的是,其外立面的主元素“丝带”的设计灵感源自附近的“沙河”,这一点展现出新鸿基地产对成都在地文化的尊重与融合。


成都环贸ICD位于锦江区东大街东大路577号,其区位及交通优势突出,是区域内少有的双地铁上盖TOD商业体。能与地铁2号线和地铁8号线东大路站无缝衔接,是典型的融合城市交通枢纽和城市物业功能的TOD项目,也是目前成都首个同时拥有同层停车场的购物中心,让消费者可以直接驱车前往目的楼层,出行便捷度全面提升。



诸多首店入驻 带来全新消费体验


2021年成都落户首店801家,首店数量创新高,夯实成都首店经济第三城地位,继续领跑新一线城市。成都以“多元、开放、时尚、包容”的城市气质备受国内国际品牌青睐,呈现出“首店 首发首展首秀”的首店经济新生态,引领成都商贸时尚品质发展。成都广阔的消费市场和日渐提升的生活品质,展现了成都商业发展的新活动力,在当前的经济与消费形势下,成都的新开商业项目相继发力,加大了引入首店的规模,首店营造的消费新场景也给消费者带来了全新的体验。


成都环贸ICD公布的首批入驻品牌亮点颇多,部分品牌已经在试营业阶段与消费者见面。


零售:United Tokyo(西南首店)、Public Tokyo(西南首店)、Mithworld Gallery(西南首店)、ZARA(城市形象店)、atelier intimo(成都首店)、周生生promessa(成都旗舰店)、十如仕(西南首店)等。


餐饮:chinchin青青(西南首店)、一粒孜然(西南首店)、Lee's table(成都首店)、KIIWII(全新旗舰店)、悦百味臻选、武士の牛、贵场火锅、港久(城市旗舰店)、禾七日料、焱铁烧、Pizza Marzano、烤匠、山葵家等。


咖啡甜品:BAKE CHEESE TART (西南首店)、星巴克臻选、SeeSaw、M Stand 、%Arabica、Manner、Tim Hortons、布歌东京、奈雪の茶、Hibake等。


体验业态:百丽宫杜比影院(旗下成都唯一杜比影院)、Lotus汽车(西南首店)、smart汽车、BFT瑞士抗衰中心、VALMONT、柏斯音乐、西西弗书店、匠心艺语(西南首店)、威尔士健身、超级猩猩、Trevor Sorbie(西南首店)、IL COLPO(全国首家亲子特色店)、瀛潮美媛公馆、梵音瑜伽等。


可以看出,集团多年成功经验所累积的开发、运营实力,以及大力投入的丰富资源,使成都环贸ICD成为了国内外品牌方的青睐对象,公布的首批入驻品牌中有不少品质首店,这为成都乃至西南消费市场带来全新体验。



精彩创新的活动 潮流与萌趣兼具


在开业期间,成都环贸ICD还重磅推出了活出彩国际装置艺术节、喵屋家族潮流艺术展、乐活出彩生活节三大不可错过的沉浸式艺术体验活动,分享潮流趣味生活方式,传达积极乐观的生活态度,赋予城市商圈新活力。


“活出彩国际装置艺术节”由中国首个专注于国际插画艺术的综合性展览OPENFILE,携手6位国际知名插画艺术家倾情打造,以极具设计感及美感的艺术装置,展现成都“LIVE IT UP 活出彩”的生活态度。



“喵屋家族潮流艺术展” 携手艺术家翟峪与一庐艺术,带来西南首个潮流艺术IP跨界新媒体体验展。五大主题、两大展区的数字艺术、全球领先数字潮流艺术平台HOTDOG西南首发。让这场萌趣十足的展陈惊喜不断,趣味连连。


在为期三周的“乐活出彩生活节”中,环贸ICD将为成都市民呈现奇趣行为艺术赏、乐活出彩精灵巡游、西南第一麻辣摇摆舞X爵士音乐、芥末喜剧脱口秀大会、初夏乐活音乐节等精彩纷呈的体验活动。


成都环贸ICD以优质体验及丰富活动,为更多的家庭和热爱生活的消费者,提供全新的多元化的社交场景。

了解精彩纷呈的环贸ICD

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